About



Get to Know Us

A Heritage of Fragrance Since 1839

For over seven generations, our family has been devoted to the timeless craft of perfumery. Founded in 1839 in Kannauj — the perfume capital of India — and later established in Lucknow, Asghar Ali Mohammed Ali is more than a brand; it is a legacy of scent, tradition, and artistry.

Our journey began with the creation of iconic attars like Hina and Shamama, using ancient distillation methods passed down from father to son. We have proudly served royal families, spiritual leaders, and fragrance connoisseurs across India and beyond. Our attars once graced the courts of nawabs, were honored by heads of state, and continue to be cherished in homes worldwide.

Our Testimonials

What They Say

The finest attars I’ve ever experienced. Each scent feels like a story from India’s royal past. I gifted Shamama to my father, and he was speechless.

Aarif Qureshi

Dubai

I’ve tried many international fragrances, but nothing compares to the depth and purity of their Oudh. Truly handcrafted luxury.

Marie Laurent

Paris

From packaging to fragrance, everything reflects legacy and excellence. The Valley of Roses attar is now my daily signature scent.

Rahul Sinha

Mumabai